Your favourite all-natural cheeses are now sporting fresh new looks!
Our Food for Friends array of cheese slices and chunks have undergone a major visual revamp for a trendier and more functional design on its packaging. Eye-catching, bolder colours are introduced to the different flavours to differentiate and add vibrancy to the otherwise simple cheese shelving. We’ve also added a flavour profile spectrum, another new feature to assist in your purchasing decision. The spectrum scale offers information on the taste profile and flavour intensities for you to make an informed choice.
We understand that due to the versatile nature of cheeses, it can get confusing when choosing the right cheese for your various applications. Cheeses come in a wide array of flavour profiles and have varying moisture content, hence selecting the right cheese is important to create your perfect dish. Therefore, we have included illustrations of recommended dishes to help you select the ideal cheese for your next meal. Our new cheese packaging certainly lives up to the saying, “You eat with your eyes first’.
This revamp is more than just a cosmetic facelift, we have heard from you and reduced the price and weight of our popular cheese slices to align with consumer preferences. However, our natural cheeses still retain the same flavours and taste profiles that you have grown to know and love. We stand by the recipe of our natural cheeses and remain committed to providing the same top-quality cheeses that you have come to expect from us.
Our confidence in our cheeses stems from our stringent standards and processes during manufacturing and production. Certified Halal and ISO 2200:2018, Food for Friends Cheeses are also made with 100% real Californian high-quality milk, salt, enzymes and natural colours. Our freshly-made all-natural cheeses do not contain any chemicals or preservatives.
To celebrate the launch of the new Food for Friends Cheeses look, we will be doing an exclusive gift with purchase promotion on FairPrice Online until 18 October 2021.
On top of attractive discounts, you will be entitled to redeem a free limited-edition cooler bag* (worth $8.00) with a minimum purchase of $15 of Food for Friends participating products.
The next time you grab a Food for Friends cheese, scan the QR code on the back label to try your hand at some recipe ideas and join us as we explore the world of dairy and cheeses!